If we create a culture that promotes well-being and prosperity for all,
then we will be in a position to discover who we really are.
                                                 Martin Seligman

We have a robust set of communication tools, and our Action Network database can handle millions of people doing actions such as sending emails, giving talks and conducting Kitchen Table Conversations.

That’s fine – but how do we take the Splash to scale?

We are now looking for colleagues (perhaps you?) who would be willing to

  • Do outreach to engage organisations.
  • Do outreach to thought leaders.
  • Engage human potential leaders.
  • Engage academics.
  • Train people to conduct Kitchen Table Conversations.
  • Do local organising.

You get the idea.

There are already people each of these categories who are passionately concerned about global warming, social justice, the threat of nuclear war, and the like.

If you accept the notion that we need a massive communication initiative to upgrade people’s thinking (helping good brains work better) and shift the culture, then I invite you to act as a citizen-organiser.

You would do outreach with communities that you already part of.

Your role would be straightforward. It would be to connect with, say, other academics, and encourage them to play a role in the Splash. In each category there are a number of possible things people might do. We have prototype communication tools to get started with.

The Splash will be 9-15 September, 2019. Which means we have seven months to make it massive. If you are moved to play a role in this, please contact me at andrewgaines [@] andrewgaines.net, or give me a call on +61 8005-8382, and we can discuss what you might do.

It’s early days, but we are getting some traction. GetUp!, the largest activist group in Australia, is on board. So is Unity Earth, a large interfaith network that is responding to our ecological crisis. As well we have colleagues in the scientific community, academics, and in the human potential movement.

The task of our time is to transition to a life affirming global culture, rather than continuing on our present course of ecological self-destruction. Please join our growing network of colleagues who choose to work together to turn things around!


Introducing people everywhere to the goal of transitioning to a life affirming culture

The Great Transition Splash will kickstart the conversations and thinking necessary to enable people to come to grips with the transformational changes necessary to pull us out of our ecological nosedive. It will be 9-15 September, 2019.

During the lead-up we are inviting individuals, organisations and opinion leaders to communicate in some fashion about the goal of transitioning to a life affirming culture during the Splash. Ready-to-use communication tools are in the Resources section of this website, and of course people can devise their own.

Melbourne, Saturday 20 February

Turn your concern about the future into leadership. Come learn an exciting new approach to conducting powerful conversations about how to turn things around in our time of accelerating environmental destruction.

Working for immediate results can produce worthwhile outcomes, and evoke a feeling of satisfaction. Immediate results count. So, it makes sense to pursue the low hanging fruit, and ask Where can we best get traction?

However, given that we are in a global ecological emergency, I think there is a more important question. That question is, What’s needed now?

My sense is that at this point in time we don’t need just local changes. The overarching issues of species loss, ocean acidification, climate change and the like are far beyond what can be addressed through purely local changes.

My answer to the question What’s needed now? is that we need a movement for large-scale transformational change. Unless, somehow, those of us who care inspire mainstream commitment to doing all the changes necessary to solve global warming and evolve a socially healthy society, business as usual will take us all to its dismal conclusion.

 Shifting public attitudes on a mass scale may seem impossible. Certainly there is no simple answer as to how to do that. That’s why I say ‘unless somehow we inspire mainstream commitment…’ A tough problem. But if it is the real problem, then we need to put on our innovators’ hats and ask the question How we can do this?

Asking this question opens up surprising possibilities. The combined networks of the millions of groups globally that care about environmental and social well-being is huge. We reach into every level of society. It seems to me that the members of environmental-progressive-spiritual groups that care about climate change and other environmental and social issues are a greatly underutilised resource. Mostly they pay dues and sign petitions. The vision of the Great Transition Initiative is that we should all step up and become citizen-educators.

Andrew Gaines

After decades of big business interests and beholden governments rolling back the positive environmental protection initiatives of the 1970s, it is time for those of us who care about a positive future to go on the offensive. We should aim to win – to change the direction of society so profoundly that we successfully transition from a course of sure ecological self-destruction to a life sustaining future.

To win we have to affect people’s thinking

The most influential point of change in any human system is in people’s ‘paradigms’, meaning their way of understanding the world, their appreciation of the implications of current trends, the sense of connection or disconnection to the larger web of life, and their feelings and aspirations. In other words, we should be aiming to profoundly affect how mainstream people think and feel.